Facebook is about connecting people with the things they love. This includes your family and friends as well as products, brands and businesses. We want people to have fun instead of the hassle of shopping. We want to help small businesses customize and make it easier for customers to find and buy the things they love. Many small businesses are currently struggling and are considering moving more online. We are telling you about the Facebook app, which has made it easy for people to shop and sell online, in which you have got entertainment as well as the facility of Facebook shop, from which you can buy and sell anything.
*Introducing the Facebook Shops*
Facebook Shops Allow Businesses to create one online shop that customers can access via both Facebook and Instagram. It is easy to create a Facebook shop. A business can select the products that they wish to include in their shop and then create a look and feel for their shop by adding a cover photo and accent colors that reflect their brand. Any seller can now bring their business online, regardless of their budget or size. Customers can also find Facebook Shops through a business's Facebook Page or Instagram account, or via stories and ads. You can then browse the entire collection, save the products you like, and place orders. If the business allows checkout in the US, you will be able to order directly from the app. Just as when you shop in a physical store, you can also message the business via WhatsApp, Messenger, or Instagram Direct to get help, track deliveries, and ask questions. In the future, you will be able view a business' shop, make purchases, and even chat with them directly in WhatsApp, Messenger, or Instagram Direct. Facebook Shops is being launched today and will become more widespread in the future. Learn more about how Shops were built with privacy in mind. We also invested in features across our apps such as Instagram Shop, live Shopping and many more that will be integrated into Facebook Shops. This will allow customers to find products they are interested in and facilitate purchasing.
We're launching Instagram Shop this summer in the US. This is a new way to find and purchase products that you love in Instagram Explore. Shop collections by @shop. Browse selections from your favourite brands and creators. Filter by categories such as beauty or home. Finally, you can shop for the look that inspires you. We'll be adding an additional shop tab to the navigation bar later in the year so that you can access Instagram Shop from one tap.
* Live Shopping Features
Live video has been used by people to show products on our apps for years. This includes beauty influencers trying out different lipsticks and shoe stores announcing new shoes. We're now making it easier for you to shop for products live. Sellers, creators, and brands will soon be able tag products from their Facebook Shop before they go live. Those products will appear at the bottom so that people can tap to purchase or learn more. This is currently being tested with businesses on Facebook, Instagram and will be expanded in the future.
We are also exploring ways to make it easier for you to earn rewards from businesses you love. This includes allowing you to connect loyalty programs such as the one at your local café, to your Facebook account. Your points and rewards will be easily visible and tracked. We're also exploring how to help small businesses manage, create and maintain a loyalty program through Facebook Shops.
* Working with Partners
To provide small business support, we are also collaborating more closely with partners such as Shopify, Big Commerce and Woo Commerce. These organizations provide powerful tools for entrepreneurs to start and manage their businesses online. They will now help small businesses to build and grow Facebook Shops, and also use our other commerce tools. We hope that these tools can ease some of the pressure businesses face right now, and help them prepare for the future.
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